What You’ll Do Before the Call. Here you tell them what your part of the job is before hopping on the call (eg. looking at their website, analyzing their brand, checking their social media engagement, …)

What Happens During the Call. What’s going to happen during the call? What are the benefits your future clients will get?

What Changes After the Call. Tell them what they will get away with or what will happen after the call. Ideally you want to have a clear tangible result after having the call